Wears Woody
Wears Woody is a lifestyle apparel brand focused on creating customizable, durable clothing for people who want to express their individuality. Through its apparel and partnerships, including NIL collaborations, the brand connects with athletes, students, and individuals who value both personal style and self-expression.
Roles
& RESPONSIBILITIES
As part of a JMU marketing course project, my team and I developed a social media marketing plan for Wears Woody to help strengthen its online presence and connect with its target audience. We identified potential buyer personas, explored audience interests, and developed content ideas tailored to the brand’s identity and marketing goals.
I also contributed to creating social media content designed to engage audiences and showcase the brand’s products. One of the highlights of this project was having my Instagram post selected by Wears Woody for publication. This experience gave me the opportunity to apply my creativity and marketing knowledge to a real brand while strengthening my skills in content creation, audience research, and social media strategy.
Sample Posts
Wears Woody X JMU Women's Lacrosse
