scratchpad.
The agency contains departments, including strategy, media, research, and creative, Scratch Pad operates like a professional agency, encouraging collaboration, critical thinking, and innovative problem-solving. Being part of Scratch Pad allows me to explore the advertising process, learn from different perspectives, and strengthen my creative and strategic skills while gaining valuable insight into the industry.
scratchpad. is James Madison University’s student-run advertising agency and chapter of the American Advertising Federation (AAF), giving students the opportunity to experience the advertising industry firsthand. Each year, students are assigned a real client and collaborate to develop an integrated advertising campaign, taking it from the initial brief through strategy, creative development, and execution.
Roles
& RESPONSIBILITIES
As a member of scratchpad's Strategy Team, I work to translate our client’s brief into a clear, research-driven advertising strategy. Using the client’s goals and objectives as a starting point, I help explore the target audience, research consumer behavior, and analyze the competitive landscape to uncover insights that guide campaign development.
I collaborate with fellow strategy team members to understand the client’s needs, identify opportunities for the brand, and develop strategic recommendations that inform the campaign’s creative direction. Working alongside other agency departments also allows me to see how research and strategy influence the campaign from the initial brief through final execution.
Plansbooks
2025-2026 CLIENT:
THE NFL
